The Mad Royale Line

This line was inspired by kings, queens, and fairy tales


We were influenced by a special little boy in our lives: Kingston. Who's  endless imagination makes us too, still believe in happily ever afters.

We mixed ancient textiles, bold structure and powerful statements with a feminine design.  The beautiful quartz crystals & Herkimer diamonds were hand-picked with intention.

Mad Royale

“Little Alice fell
the hOle,
bumped her head
and bruised her soul”  


Down the rabbit hole

The White Rabbit

Alice: "How long is forever?"

White Rabbit: "Sometimes, just one second"

"Would you let me which way I ought to go from here?"

" That depends on a great deal on where you want to get to?''

"I don't much care where-"

"Then it doesn't matter which way you go"

The Hatter


A Mad Tea Party

The Queen of Hearts

A blind fury

  It was time for Alice to stand up to the villain.

Sometimes your worst enemy can wear a disguise... and when you stop to take a closer look...


"I knew who I was this morning but I've changed a few times since then...."

“But I don’t want to go among mad people," Alice remarked.
"Oh, you can’t help that," said the Cat: "we’re all mad here. I’m mad. You’re mad."
"How do you know I’m mad?" said Alice.
"You must be," said the Cat, "or you wouldn’t have come here.

“I don't think..." then you shouldn't talk, said the Hatter.”
Lewis Carroll, Alice in Wonderland

“Mad Hatter: “Why is a raven like a writing-desk?”
“Have you guessed the riddle yet?” the Hatter said, turning to Alice again.
“No, I give it up,” Alice replied: “What’s the answer?”
“I haven’t the slightest idea,” said the Hatter”

"You would have to be half mad to dream me up.”  

“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.”


"Off with their heads!"

... it turns out to be a reflection of yourself.

“Imagination is the only weapon in the war against reality.”
Lewis Carroll, Alice in Wonderland


Styled by Katie 0'Sullivan

Make up by Jewel Aposhian

Hair by Jasmine Aposhian 

Concept & Jewelry by Heart Majestic


Alice Details:

Model: Kelly Jean Cox.

Tee and Skirt:  TopShop

Shoes: Zara

 Jewelry: Heart Majestic


                             White Rabbit Details:

Model: Megan Edward

Dress: Mink Pink Available at Swirl Boutique

Jewelry: Heart Majestic


The Hatter Details:

Model: Natalie Falkner

Bodysuit: Forever 21

Jacket: Vice Boutique

Jewelry: Heart Majestic

The Queen of hearts Details:

 Top and Skirt: Shop Luna B

Jewelry: Heart Majestic